Steve Marzocco
Non-Executive Advisor

Executive Summary
Steve Marzocco is a veteran technology executive, board advisor, entrepreneur, and venture strategist with 40+ years of experience leading, scaling, and transforming companies across IT, telecom, secured broadband, AI, digital health, Fintech, and Medtech. He has completed 12+ corporate turnarounds, launched multiple industry‑first platforms, and guided founders and boards through complex growth, restructuring, and exit environments. His work spans C‑suite leadership, venture strategy, capital formation, and high‑stakes operational execution, with outcomes that now serve as case studies in governance, risk, and strategic transformation.
Core Leadership Strengths
- Corporate Strategy & Execution — Enterprise architecture, strategic alignment, operational delivery
- Turnaround Leadership — 12+ completed, including distressed and “effectively radioactive” companies
- Venture Strategy & Capital Formation — Multi‑stage funding, non‑dilutive capital, investor relations
- Technology Commercialization — AI, Medtech, digital health, broadband, e‑commerce
- High‑Performance Team Leadership — Executive recruitment, culture transformation, organizational alignment
- Negotiation & Strategic Partnerships — High‑stakes deal closure, cross‑industry alliances
Core Career Highlights & Impact
Transformations, Turnarounds & Strategic Leadership
- Completed 12+ corporate turnarounds, including two considered “effectively radioactive.”
- Led the repositioning of a Medtech platform into a spinout strategy; the resulting venture was voted “Most Valuable” by Keiretsu Northwest & Rockies members.
- Took private a company with $100MM+ invested, originating from a New England Journal of Medicine–featured drug‑device combination therapy.
Capital Formation & Investor Outcomes
- Raised $16MM in capital, including $8MM in non‑dilutive funding from Terumo.
- Advised a founder from an early $2MM dividend event to a $126MM exit, guiding strategy through growth and acquisition.
- Delivered multiple industry firsts that became high‑value case studies in strategic and operational management.
Innovation & Industry Firsts
- Helped launch one of the earliest AI/expert‑system digital health platforms in the late 1990s.
- Played foundational roles in:
- An e‑commerce pioneer
- The first nationwide secure broadband provider
- The world’s first online health checkup and corporate wellness platform
- Multiple AI‑driven decision‑support applications
Governance, Risk & National Policy Influence
- Co‑led an initiative impacting national policy and national security, involving senior leaders from the White House, Congress, major trade groups, and the Founder of VISA.
- Predicted—on record—the failures of multiple “Wall Street darlings,” including one shortly after SoftBank’s $500MM investment and another following a tech billionaire’s BusinessWeek‑featured investment.
- Turnaround work includes a Paul Allen–backed enterprise, once featured on the cover of BusinessWeek, now used as a master‑class example in:
- Investor relations
- Governance risk
- Public‑shell complications
- SEC “Bad Actor” inheritance issues
Venture & Due Diligence Leadership
- Recognized as the top due‑diligence indicator among 40 seasoned venture capitalists and deal professionals evaluating 172 companies.
- Trusted advisor to founders, boards, and investors navigating complex growth, turnaround, and exit environments.
Signature Leadership Philosophy
Across every venture, turnaround, and strategic engagement, Steve’s career reflects a consistent through‑line:
He sees what’s coming, architects what’s needed, and executes what others consider impossible.

Tofa McCormick
Non-Executive Advisor
Executive Summary
Tofa McCormick is a Seattle‑based Director of Marketing specializing in demand generation, go‑to‑market strategy, and marketing function building. He is known for stepping into organizations with strong products but limited marketing infrastructure and building high‑performing systems from the ground up.
Professional Summary
- Senior marketing leader with a proven record of building full marketing functions across five industries
- Expert in integrated campaigns, field marketing, and revenue‑aligned demand generation
- Known for translating complex products into clear, compelling narratives that drive pipeline and adoption
- Builder of scalable systems, processes, and teams that continue performing long after implementation
- Trusted partner to CEOs, COOs, sales leaders, and cross‑functional teams in high‑growth environments
Career Impact & Achievements
- Drove revenue growth from $35M → $60M+, $1M → $4.25M, and $600K → $2.1M as the first or most senior marketing hire
- Built demand engines that generated 330+ opportunities, 500+ qualified leads, and 22% pipeline growth from email
- Scaled a flagship national symposium from 60 → 500+ attendees with full P&L ownership
- Managed 12+ annual trade shows, converting 45% of 3,500+ leads into MQLs
- Increased website traffic by 52% through digital advertising and content optimization
- Supported $40M and $52M pipelines through campaigns, events, and lead nurturing
- Sustained 89% customer renewal rates through lifecycle and retention programs
Core Expertise
- Demand Generation & Pipeline Growth
- Go‑to‑Market Strategy
- Events & Field Marketing
- Brand Strategy & Positioning
- Sales Enablement & Alignment
- CRM & Marketing Automation (Salesforce, Marketo, Eloqua, Constant Contact)
- Pipeline & ROI Analysis
- Cross‑Functional Leadership & Team Development
Industry Experience
- Construction manufacturing
- Aerospace & industrial technology
- Energy efficiency SaaS
- K‑12 education technology
- Luxury consumer products & smart home innovation
What He’s Known For
- Building marketing functions from zero — strategy, systems, tech stack, and execution
- Creating structure in unstructured environments
- Running multiple initiatives simultaneously with clarity and precision
- Turning marketing activity into measurable revenue outcomes
- Leaving behind a marketing engine, a trained team, and a scalable playbook
