Executive Summary

Michele Cook is a Senior Business Consultant, Fractional CMO, and strategic growth partner known for elevating organizations through clarity, technology, and people‑centered leadership. With deep expertise across sales, marketing, account management, business development, and digital strategy, she helps small and mid‑sized businesses, start‑ups, and nonprofits strengthen their online presence, refine their go‑to‑market strategies, and build scalable systems that drive long‑term success.

As the founder of Ryzing Insights Consulting, Michele leverages AI, SaaS platforms, CRM systems, and modern digital tools to simplify complexity, enhance branding, and empower clients to compete confidently in crowded markets. Her approach blends strategic insight with hands‑on execution, meeting clients where they are and elevating their trajectory with practical, actionable solutions.

Core Leadership Strengths

• Fractional CMO Leadership — Brand strategy, demand generation, digital marketing
• Go‑to‑Market Strategy — Positioning, messaging, audience targeting, competitive differentiation
• Sales & Revenue Enablement — Pipeline development, sales process optimization, CRM systems
• AI‑Driven Marketing & Automation — Workflow automation, content systems, analytics
• Operational Efficiency & Systems Design — Scalable processes, SOPs, cross‑functional alignment
• Branding & Digital Presence — Identity, website development, social media expansion
• Leadership Development & Team Performance — Coaching, training, people‑centered management
• Government & B2B Market Development — Proposal development, compliance, strategic partnerships

Core Career Highlights & Impact

Founder, Ryzing Insights Consulting

• Builds tailored growth strategies for SMBs, nonprofits, and emerging founders.
• Leads clients through CRM implementation, branding & identity, website development, and data‑driven marketing.
• Expands digital presence through social media strategy, content systems, and AI‑enabled marketing workflows.
• Supports organizations in government proposal development, improving competitiveness and compliance.
• Known for simplifying complexity and delivering clear, actionable, scalable systems.

Sales, Marketing & Leadership Excellence

• Deep background in sales management, account strategy, and business development.
• Proven ability to increase engagement, improve retention, and strengthen customer relationships.
• Recognized for building high‑performance teams and elevating organizational culture.

Regional Producer & Supervising Agent — AO Globe Life

• Led recruitment, training, and performance development across multiple Western states.
• Scaled team size while maintaining strong production as a Producing Leader.
• Supported families through needs‑based insurance solutions and community‑centered service.

Technology, SaaS & Government Market Experience

• Managed Fortune 1000 clients at Onvia, delivering measurable results through strategic planning and relationship management.
• Drove government market share for Optimum Energy’s HVAC technology, expanding adoption and visibility.
• Held high‑impact roles across technology hardware, software, SaaS account management, and national account strategy.

Signature Leadership Philosophy

Across every engagement, Michele’s work reflects a consistent through‑line:

She brings clarity to complexity, empowers people through technology, and builds systems that help organizations grow with confidence, purpose, and long‑term sustainability.