Michele Cook
Sr. Business Consultant & Managing Partner

Michele Cook is a Sr. Business Consultant and strategic growth partner known for elevating organizations through clarity, technology, and people‑centered leadership. With deep expertise in sales, marketing, account management, and business development, she helps small and mid‑sized businesses, start‑ups, and nonprofits strengthen their online presence, refine their go‑to‑market strategies, and build scalable systems that drive long‑term success. Michele leverages AI, SaaS platforms, and modern digital tools to simplify complexity, enhance branding, and empower clients to compete confidently in crowded markets.

As the founder of Ryzing Insights Consulting, Michele develops tailored strategies that help organizations understand their audiences, implement foundational technologies, and operate with greater efficiency. She has guided clients through CRM implementation, data‑driven marketing, social media expansion, and government proposal development — consistently improving engagement and positioning businesses for sustainable growth. Her work is rooted in meeting clients where they are and elevating their trajectory with practical, actionable solutions.

In addition to her consulting practice, Michele has served as a Regional Producer and Supervising Agent with AO Globe Life, where she lead recruitment, training, and performance development across multiple Western states. She has increased team size while also protecting families as a Producing Leader.

Michele’s earlier career includes high‑impact roles in travel services, SaaS account management, government market development, and national account strategy. From managing Fortune 1000 clients at Onvia to driving government market share for Optimum Energy’s HVAC technology, she has consistently delivered measurable results through strategic planning, relationship building, and operational excellence.

Recognized for her strengths in sales management, team leadership, CRM implementation, online marketing, and recruitment strategy, Michele brings a rare combination of technical fluency, business insight, and human‑centered mentorship. She is passionate about helping organizations grow, supporting individuals in achieving financial independence, and delivering integrated solutions that strengthen communities.